Outlaw works in partnership with rights holders to find the most appropriate sponsors. We will make sure that both parties benefit from the association, by finding brands and sponsorship properties that complement each other.We will broker partnerships where both the artist and sponsor share consistent audience profiles and brand values. But it is not just about brand fit and audience demographics. To make an association work the sponsor needs an ongoing dialogue with consumers and a resonance with the artist’s relationship with their fans. This allows the sponsor to harness the fans engagement with the artist.
We will build digital relationship marketing programmes using the content generated throughout the tour via emerging media. This will increase the reach and depth of engagement that a sponsor would typically achieve with a simple branding and tickets type association.
Our understanding of consumer interaction is unrivalled in the industry and ensures successful rights execution.
We take a strategic, analytical approach to matching artists with brands and a creative, innovative approach to building the consumer interaction opportunities.